Toronto Inspires when the 20’s-ish owner of a recently established Queen Street West boutique, Untitled & Co, risks losing business to his competition to ensure an undecided high schooler completely loves her prom dress.
With only one shop crossed off our list, the mother and daughter hunt for the perfect prom dress had just begun before stumbling upon Cameron Wilson’s Untitled & Co. After trying on and loving a custom-designed, on trend, little black dress, Rachel wasn’t yet 100% sure she’d sufficiently explored her options. Cameron immediately understood our too-soon-to-decide dilemma. He offered to hold the dress, gave us his e-mail and suggested we try some neighbouring boutiques, giving us specifics about these stores and what we might find. By helping us, at the risk of losing our business, this young fashion retailer revealed himself as a cooperative neighbour and positive contributor to Queen Street’s burgeoning independent boutique scene. While we took his advice by visiting the recommended shops, his dress and helpfulness lured us back to purchase the LBD.
To support Cameron and his community-spirited business ethos, Untitled & Co (717 Queen Street West) has become the first place we’ll check out for creative, affordable fashion. We hope you do too.
Check out Alexandra Grigorescu‘s Untitled & Co review at Blog T.O.
Another reason Toronto Inspires: Shared by Lynda C.